Lenny Rubenovitch, founder of Rubenovitch Furnishings & Co., is a craftsman with over 15 years of experience creating custom wood furniture. Based in Squamish, BC, he is renowned for his meticulous curation of natural materials, selecting each piece of wood for its story, character, and resilience. As co-founder of TWIG Sea to Sky, he advocates for ethical sourcing, sustainability, and creative collaboration within the woodworking community. Deeply engaged in mentoring emerging artisans. Lenny draws inspiration from life experiences, the forests, mountains, crafting work that reflects intention, integrity, and a deep respect for nature’s resources.