07 Jun Request for Quotation: Communications Specialist
REQUEST FOR QUOTATION: COMMUNICATIONS SPECIALIST
This project will support SA by bringing on communications expertise to advise on the most effective modern strategies for building brand and program awareness. The specialist is responsible for the data analysis, communication recommendations for the summer marketing and advertising testing, research and development of the final communications plan, and training involved in making sure the plan is implemented once finished.
Deadline: JUNE 23, 2023 at 5PM
- Statistic and data gathering, including program attendance, marketing KPIs, marketing previous spend, anticipated budgets, and more.
- Conduct marketing, advertising, and rebrand rollout audits with the gathered data.
July and August:
Major programs running – external marketing/advertising testing.
September to October:
- Summer programming communications review.
October to February:
- Communications Plan research and drafting.
- Final draft of communications plan ready and presented to the board for feedback.
April to June:
- Begin implementation of communications plan towards summer events, testing, and final revisions.
- Communications Plan finalized and presented to the board.
The Communications Specialist will conduct a comprehensive assessment to gather data and insights necessary for developing an effective communications plan. This assessment will include collecting information on program attendance, marketing key performance indicators (KPIs), previous marketing spend, and anticipated budgets. Additionally, the Specialist will conduct marketing, advertising, and rebrand rollout audits, evaluating the existing communication strategies and identifying areas for improvement. The assessment phase will provide a clear understanding of the organization’s current communication landscape and serve as the foundation for developing a tailored plan.
During the implementation phase, the Communications Specialist will execute the strategies outlined in the communications plan. This will involve diversifying marketing and communications efforts to align with strategic methods. The Specialist will work closely with the organization’s staff to ensure consistent messaging across various channels. Activities may include content creation, social media management, website updates, press releases, and coordination of internal communications. The implementation phase will focus on effectively delivering key messages, engaging target audiences, and increasing brand and program awareness.
Data analysis will be a crucial component of the communications specialist’s role. The Specialist will gather and analyze data related to program attendance, marketing KPIs, and other relevant metrics. This analysis will provide insights into the effectiveness of communication efforts and help measure the impact of various strategies. By monitoring and interpreting the data, the Specialist will be able to make data-informed decisions, identify trends, and adjust communication tactics accordingly. The data analysis phase will ensure that communication strategies are continuously refined and optimized based on measurable results.
The final communications plan will be the culmination of research, analysis, and strategic thinking. The Communications Specialist will develop a comprehensive plan that outlines the most effective communication methods and channels for reaching the organization’s target audience. The plan will include a description of communication methods, frequency of communications, recommended communication channels, target audience analysis, and identification of the primary owner of communications. Additionally, the plan will outline clear goals and objectives, specifying what the organization aims to achieve through its communication efforts. The final plan will serve as a roadmap for the organization’s future communication activities, providing a framework for delivering key messages and driving desired actions.
Please submit a letter of application in PDF format to email@example.com outlining your interest in the project and quote for services rendered.
Data Analysis & Planning:
In your application, please include the following
- Cover letter: Introduce yourself and provide an overview of your qualifications and relevant experience.
- Understanding of the project: Describe your understanding of our organization’s needs and objectives.
- Proposed approach: Outline your proposed strategy for achieving the communications goals
- References: Include references from previous clients or projects.